How to advertise on Pinterest and Tumblr

Although Pinterest and Tumblr are fairly large social media sites, they do not really scream “ad revenue.” Personally, I had no idea how one can advertise on Tumblr before I wrote this post, and Pinterest ads are not as obvious as traditional ones.

Pinterest

To my surprise, the average Pin is 100 times more shareable and spreadable than the average Tweet.[1] Additionally, it was revealed that bloggers receive a large portion of their traffic from Pinterest.[2] Now thinking about it, most links I follow from Pinterest are to blogs, whether it be DIY projects, recipes, or makeup tutorials. .

Here are a few tips from bloggers:

  • Post frequently throughout the day. This allows businesses to maintain their presence on the social media platform.[3]
  • Support other influencers.[4]
  • Have a branded board.[5]
  • Use long images. One blogger stated posting longer images, as in size, get more attention and can increase repins. [6]
  • Join group-boards for extra exposure.[7]

Tumblr

Tumblr is similar to Pinterest in that mostly visuals are posted.  With that being said, users are more likely to respond to photos, videos, and GIFs.[8] According to an article on We Are Social Media, 70% of consumers have a more positive perception of a brand after seeing a sponsored post on Tumblr.[9] Sponsored posts are also likely to look “native,” meaning they look like a regular post[10], which can be good if users are put off by paid ads.

Here are types of paid Tumblr posts:

  • Sponsored web posts: these are simply posts that appear in a news feed on a desktop or laptop.[11]
  • Sponsored mobile posts: these are the same as web posts, but on a mobile device.[12]
  • Sponsored trending blogs: if you submit three representative posts, they are considered trending.[13]
  • Sponsored spotlight: Tumblr can choose your post to display as a spotlight.[14]

[1] https://blog.hootsuite.com/using-pinterest-for-business-secrets-from-top-bloggers/

[2] Ibid

[3] Ibid

[4] Ibid

[5] Ibid

[6] Ibid

[7] Ibid

[8] http://wersm.com/the-complete-guide-to-remarkable-advertising-on-tumblr/

[9] Ibid

[10] http://www.dummies.com/business/marketing/social-media-marketing/how-to-advertise-your-brand-on-tumblr/

[11] Ibid

[12] Ibid

[13] Ibid

[14] Ibid

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