In this blog post, I will be commenting on an article written by Brian Solis, titled, “We are now a society of multi-taskers and multi-screeners.”
Being a 21 year old, I grew up with computers and cell phones, but they were not as high-tech as they are today. Despite my young age, I have lived through a portion of the evolution of cell phones, televisions, and computers. In recent years, I have noticed my dependence on technology, especially my phone, has increased. And my ability to focus on one thing is almost dead and gone.
Throughout writing this post, I picked up my phone at least three times and went through it to see if there was anything new – there wasn’t. I find it harder every day not be on multiple screens. If I am watching TV, I am on my phone. If I am on my laptop, I am on my phone.
Brian’s article mentions that 90% of total media interactions are screen-based, and that radio, newspapers, and magazines are dying. This statistic is not surprising, and I have personally witnessed the decline in radio. Most of my friends play Spotify in their car, and even my mom listens to Amazon Prime music. I only listen to the radio because I do not have the money or the technology to play my own music in my car – I still have to purchase music on iTunes and burn a CD.
An aspect I found interesting in Brian’s article is sequential usage. An example of sequential usage is searching for something on your phone, then completing the task on your laptop. One of the most popular tasks is online shopping, which I am guilty of. I browse through a clothing website, usually while watching TV, see something I want to buy, but then I move to my laptop to actually make the purchase. This is very interesting to me because smartphones are supposed to make everything easier and more convenient, but I find myself uncomfortable at the thought of purchasing an item through my phone.
I am curious to see the continued evolution of technology, and how it affects the way we live.